Saturday, 24 September 2011

Wool Modern at La Galleria and ROA Gallery in Pall Mall open 10-6 daily till Sept 28th

At La Galleria and ROA Galleries in Pall Mall
The campaign aims to raise the profile of wool as a versatile, natural fibre and help revive British sheep farming. The exhibition focuses on the modern, innovative and avant garde use of wool throughout the creative industries and features the best of wool in carpets, insulation and fashion, with items from Alexander McQueen, Vivienne Westwood and Paul Smith amongst others. 
The exhibition is set to break the traditional perceptions of wool fibre and create a new platform for wool in the 21st century.
Prince Charles says: "When we first discussed this campaign, it appeared that wool had been forgotten. It was being ignored in favour of fabrics made from non-renewable fossil fuels. Wool leaves a lighter footprint on the planet compared to man-made products and when you consider how long it lasts, it represents fantastic value."

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